From being prepared for wedding receptions to large corporate events, venue managers have a lot on their plates. Not only do they have to maintain and upkeep an event location, but they also have to ensure that there is always a steady stream of clients booking their venue throughout the year. Especially since clients often weigh different locations at the same time, venues end up continually competing over the same customer base.
A continuation of the first part of our event managers series, here are more ways to make your venue more attractive and stand out to clients.
Whether your venue specializes in weddings, family reunions, or is just a general event location, providing your clients will all of the basic necessities is important. These include having a sufficient number of restrooms, being accessible and accommodating for guests with handicaps or disabilities, and good heating and AC for those hot and cold months.
Even if your venue is a remote outdoors location, the bare necessities are still important. Consider amenities such as providing portable restroom trailers and hand sanitizer/wash stations for your events.
Tables and Chairs
Pretty much every social event requires tables and chairs of some sort. As a result, your venue should provide a good variety and ample number of both tables and chairs. For example, having a balanced collection of round, square, and rectangular tables allows clients to mix and match as they like. Nothing makes clients feel like you are experienced and very familiar with your location than informing them how you have tables that will fit well into a certain space and will work perfectly as gift or guestbook table.
Similarly, having different sets of tables and chairs gives more options for how your event venue can be set up. Lastly, the more convenient you make it for clients the more attractive they find your venue, so don’t forget to include standard tablecloths and chair covers.
For many clients, parking space and ease of getting to your venue are major concerns. Especially if they are planning on having a large number of guests, many clients will be drawn to venues that will rope off guest parking or provide a valet service. After all, no host likes to hear that there wasn’t enough parking and their guests had to walk from quite a distance away.
If your event hall is located in a parking-limited or inner city location, providing a shuttle that transports guests from their hotels can really make your venue stand out.
Especially if your venue specializes or caters to certain event types, providing standard or commonly requested supplies is a good idea.
For example, a location that predominately hosts wedding ceremonies and receptions might invest in reception linens, aisle decorations, or popular décor items like table mirrors and flower vases. On the other hand, if your venue tends to hold conferences and corporate meetings, then that would involve having event items like pens, name tags, and white board markers available for your clients to use.