When it comes to having a successful event venue, making sure that your location stands out to potential clients is critical. After all, no matter what type of event they want to host, most clients will go for the venue that looks good and has the best pricing and amenities.
While every venue has features to offer, not every location can provide all the specific services their clients are interested in. On the other hand, some venues have business-to-business contracts with outside vendors and require their clients to only use that specific caterer or florist.
If your venue has limited services, consider offering clients a list of businesses they could start looking at. For example, if they need someone to make their wedding cake, you can give them a printout of reputable local bakeries. Similarly, if you don’t provide table coverings, your venue can direct them to purchase or rent quality linens from providers like Razatade.
Lastly, you can incentivize clients by letting them know if you have special discounts with certain vendors.
Flexible Catering Services
Food is a big part of pretty much any celebration. From finger foods and cocktails to a four course meal, venues that have flexible catering options are more attractive. Especially if your clients are set on hosting a fancy dinner or luncheon, make it as easy as possible for them to choose their menu and sample the selections.
Since guests can have various allergies or food preferences, don’t forget to accommodate the most common dietary restrictions (such as having a vegan or gluten free menu).
In addition, offering your clients their choice of having a wait staff, table servers, or a self-serve buffet allows for events of varying formality. Unique offerings like a crepe bar can also capture the minds of clients who are looking for something special.
Since food and drink go hand in hand, the most attractive venues also provide a variety of beverage options. While water is a must have, other common beverages include fruit punch, lemonade, beer, wine, champagne, and cocktails.
If your venue allows alcoholic beverages, make sure there are clear policies and bar options for your clients. For example, is there a corking fee or are clients allowed to bring their own beverages?
Also, remember that when it comes to drinking, you might consider providing bar staff, a bartender, and/or event security into your bar package.
Nearly every event involves music or audio/video entertainment in some form. Ensure your venue stands out by having a convenient-to-use sound system, projector, TV screens, and/or microphones available for your clients.
Lastly, since many hosts customize their event playlists for a certain feel or atmosphere, make sure your venue’s technological setup allows for a Wi-Fi connection or an easy way to wire up IPods and other music devices.