While physical charm is part of what makes clients want a certain venue, there are many other factors that influence that choice. As a result, no venue should rely solely on how large or beautiful their event location looks. While a picture can speak a thousand words, all potential clients are also on the lookout for amenities and deals that will make their lives easier.
Practically every event, from a wedding reception to a big family get-together, involves music in some way. In addition to just ambient background sound, many clients will incorporate dancing into their programs, making the sound set up a critical aspect.
To accommodate clients who need music for their events, it is a good idea to have a sound system, speakers, and microphones available. Many clients will play music from a preset playlist on their iPod or laptop, so make sure that those devices are supported and easily hooked up to your venue’s sound system. Lastly, if clients are interested in having a loud event, such as a nighttime dance party or rave, make sure to set policies to head off any noise complaints.
Whether your venue is a photographer’s dream or fairly plain, ensuring that clients and their guests can make those picture perfect moments is key. Everyone loves to capture memorizes of an event, so make sure your location allows for photo opportunities. For example, a plain wall can easily become a photo-op spot with a simple party backdrop.
Indoor venues should especially have adjustable lighting as a feature, since clients may want to brighten or dim the room to create mood. Outdoor venues need to remember to provide adequate lighting at nighttime, both to allow guests to see and as a general safety measure.
While this largely depends on what your venue can offer, presenting potential clients with a special offer or custom package is one way to clinch the deal. This can involve things like pairing the location rental fee with a catering price or offering discounts if clients choose to purchase their arraignments from a florist your venue is partnered with.
Furthermore, certain services, such as providing a wait staff or taking care of the clean up and take down after an event are also very attractive to clients.
Rainy Day Provisions
Weather is always a big and fairly unpredictable factor that can make or break a big event. Especially for outdoor venues, a sudden afternoon shower can really wreak havoc on your client’s carefully made plans.
If possible, always provide an indoor space that outdoor events can retreat to if the weather makes a turn for the worse. Indoor venues are fairly exempt from this situation, however, if guests are coming in from bad weather, make sure that the indoor temperature is adjustable so damp guests aren’t walking around shivering.