Whether you’re the event manager for a day barn, reception hall, or banquet center, being able to draw in clients for your venue is important. After all, no one benefits from paying upkeep costs on a large unused space. In addition, being an event venue is fairly competitive. Not only is it challenging to have a steady flow of business, but most clients tend choose between similar venues located in one general area.
From corporate events to family reunions and weddings, big social get-togethers often require a suitable venue. As a result, clients are looking for a perfect location that provides the best service and bang for their buck, so here are some ways to make your venue stand out.
Type of Service
In general, event venues can be categorized into two types: full service or partial service. A full service venue provides a physical location and the ability for clients to obtain catering, tables, chairs, linens, and other services from the venue. Partial service venues often only provide the event space and require clients to find their own vendors for other services.
While not every venue is capable of providing full service, the more services you can offer your clients always comes across better. After all, if the vendor will take care of catering and the wedding linens, then those are two less things the client has to worry about.
If possible, include everything you provide into your venue rental price. This is both a value-based method for clients to see what services are included and a way to prevent any misunderstandings or assumptions.
For major occasions like weddings, there’s nothing like the reassurance that someone is there to help. Whether it’s having an on-site coordinator, event manager, or facility director, clients like venues that provide quality assistance the entire time. In addition, having a reliable go-to person allows clients to feel like the venue is dedicated to the success of their event.
If possible, have an event coordinator who not only meets with and helps clients plan out venue details, but who will also be there during the event if anything goes wrong.
In order to not make guests feel uncomfortable, event venues must be the right size for the amount of guests. While every venue has its max capacity, being able to adjust the size of your venue can be appealing for smaller parties and events. Whether it’s via partitions, sliding dividers, or different sized rooms, make sure clients are aware of the size options you offer.
Decorations and Linens
Whether provided as part of the location price or for a rental fee, venues that have linens and party decorations available provide a very desirable service. After all, this saves clients from stressing about details like correct tablecloth size, suitable napkins, or how to clean the linens after the event.