Whether you run a hotel banquet hall or manage a standalone event venue, attracting clients and being competitive against other locations is important. After all, just like any other business, clients choose whatever venue most conveniently provides all the services they need.
Of course, not every banquet hall has the ability to upgrade its offerings; however, understanding how to make your venue more attractive to clients can be useful. A part of our event managers series, here are some of the key amenities provided by top venues to help draw in their customers.
Customizable Event Space
Unless your venue specializes in only wedding receptions or corporate meetings, one major draw is to have customizable event space. Namely, your location will appeal to a greater range of clients if they have the option to use the entire ballroom or if they can section it off to a size that suits their needs.
Similarly, allowing clients to solo book your entire venue for the day of their event can be a plus. If this isn’t possible, at the very least allow them adequate time to set up and take down. After all, most celebrations tend to last longer than expected, and no one wants to feel rushed to get out as soon as the clock hits a certain time.
Tables, Chairs, and Linens
Many top notch banquet halls have a variety of tables, chairs, and linens available for their clients to use. Whether free of charge or for a small usage fee, these items are necessary for pretty much any type of event that comes through your doors. As a result, even if your clients end up bringing in their own linens or customized chairs, your venue has already established itself as being willing and ready to accommodate client needs.
Venue Package Deals
While highly dependent on what your banquet hall already provides, consider offering clients customizable or adjustable package deals. For example, if they are thinking about having your venue provide the wedding buffet instead of hiring an outside caterer, consider throwing in the venue rental price if they stay in house and reach a certain food cost.
Remember, people love a good deal, so go ahead and offer a special package or two.
Desirable Decorative Options
Similar to providing table linens, offering commonly desired decorative options is a key amenity that makes potential clients feel more positively towards your venue. After all, a banquet hall that is experienced and has hosted countless events before already knows that many clients like to decorate their tables with things like mirrors, candles, and fairy lights.
Lastly, providing small decorative items is a simple bonus that is easy for banquet halls to provide. Not only do clients feel like your venue is taking care of a major detail, but all a banquet hall manager has to do is buy those items in bulk and allow clients to use them.